Blaine's challenge

David Blaine, the hottest name in magic, my idol of all time. Bought his book 'Mysterious Stranger' some years ago and I remember seeing a challenge created by him with $100,000 reward to winner. Clues and codes scattered in his book need to be deciphered and will lead to a location with the 'treasure map', then the treasure. It's interesting but honestly i dun think the 'clues' in the book